The first stockists of the Pomade were the fashionable gentlemen’s hairdressers in London’s West End, the popularity soon grew and the distribution of this new ‘must have’ product expanded.

Manufacturing moved out of the kitchen of the family home and to a small factory in Highgate, although the production was still a one man operation the move was encouraging.

By the early years of the new century Morgan’s Pomade had become a well-known brand. Word had even spread across the channel and Morgan’s was being supplied to exclusive hairdressers in Paris and other European capitals.

Not all was smooth sailing and with the start of the First World War it became increasingly difficult to source raw materials needed for the production of Morgan’s Pomade. Eventually the production could not keep up with the sales.

Although Morgan’s had hit some hard times, they were not defeated. Morgan’s had arrived in the sub-continent, courtesy of the British army and with this, India became their largest export market. During this time, their products also crossed the Atlantic Ocean and broke into the American market, this was the ‘Classic age of Hollywood’. The suave and immaculately groomed look was big at the time; this was perfect timing for Morgan’s as this is the style they had worked to perfect over the years.

It was now a climate where men who followed fashion reached for Morgan’s each and every day! In fact, Morgan’s Pomade was widely used by many of the big names in entertainment.

Morgan’s continued to grow and for the second time, were in need of larger premises. In 1935 a new factory was purchased in Hornsey Rise. The methods that had been used were largely unchanged, blending; mixing, labelling and packaging were still done by hand, but on a much larger scale.

Setbacks were faced once again with the outbreak of the Second World War. Raw materials were again hard to obtain and shipping to distant markets were both difficult and hazardous. Despite all of these problems Morgan’s was unwilling to give up.

Today, Morgan’s Pomade is distributed to over 50 export markets worldwide and recently celebrated the sale of its one-billionth jar of pomade. It now offers much more than just pomade and shampoo. Not only producing eight variations of pomades to suit all styles and hair types but also offering an extensive range of hair and beauty products, including beard grooming, hair styling, shaving, skincare, colognes, tonics and conditioners.